Visitors are invited into the activation to engage with a variety of interactive moments to learn about the pervasiveness of slave labor in the chocolate industry. With the interior and exterior working together, visitors come away with a deep understanding of the brand, its mission and its message.
Fabricating anything inside an operational vehicle is by nature a challenging and creative endeavor — our team was required at every step of the way to engineer elegant, outside-the-box solutions throughout the visitors' journey.
The exhibit doubles as its own crating and transportation system. All the support systems and equipment, as well as modular external display components (like the ladders and entire sampling station) were designed to fold up and pack away, neatly secured for transportation.