A range of visuals were created specifically for the site, including sketches, floor plans, 3D models and renders, which prepped the West Hollywood location for virtual and physical transformation into a premiere L.A. style destination.
We knew that the experience of Byrdie Beauty Lab was equally important to the environment. Our design development started with the shareable moments, informing the journey and flow through the space.
Experimentation is encouraged; we designed and built playful sample stations reminiscent of old-school mall gumball machines, delighting shoppers with samples and travel-size products to try at home.
All fixtures, including display tables and a variation of tabletop risers, stepping trays and signage holders, were designed and fabricated with flexibility, modularity and re-use in mind. A material palette of light woods and brass combined with floral propping warmly welcomed shoppers to browse and sample all products.
Byrdie Beauty Lab is the physical extension of the brand’s commitment to making beauty approachable, applicable, aesthetically inspiring and 100% shoppable. Keeping those values in mind, we designed the space to be warm and inviting, yet still elevated.